News from Duval Guillaume

The new radio-commercials for Douwe Egberts coffee are the next step in the campaign “You are only fully awake after you had your Douwe Egberts Coffee”. In the previous spots we introduced the word “fockee” as a dyslectic form of “coffee”.

In the current spots we show the consequences of not being awake at work. If you don’t understand the commercials, it’s not because you haven’t had your coffee yet, it’s because they are in Dutch and French.

Intercom (French)

Mauvais Etage (French)

Patron (French)

Ronny (Dutch)

Duval Guillaume has won no less than 6 trophees at this year’s Shark Advertising Awards. The Shark Awards are a top creative advertising festival held yearly in Kinsale, Ireland.

The jury awarded A Blind Call for League of the Blind with a Gold Special Jury Award, honoring an idea “that exceeds any of the standard categories”. Bazooka’s Airbag ad won Gold in both Outdoor and Print. The Duel commercial for Sporza won Silver. And last but not least, the Spamfilters campaign we created for Ooops IT management won 2 awards for Best Copywriting: Silver for “Horny Housewives” and Bronze for “Tanzania”.

Continue reading 6 Shark Awards in Kinsale →

The ad ‘Save 8 lives’ for the donor association Re-born to be Alive has been voted best non profit ad by the national newspaper De Standaard. This year’s winner was praised for ‘its sexy and surprising interpretation of a very serious topic’.

It’s the sixth time De Standaard organises its so called ‘Standaard Solidarity Award’. The winner will be rewarded with free advertising space.

The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.

To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

On the first day of the Olympics, the Belgian Olympic Committee visited a number of Belgian maternities to congratulate parents with their newborn babies. Former Olympic champions gave all parents a symbolical 88 flowers. Attached was a greeting card with the message: “DEAR PARENTS, THANK YOU FOR GIVING US AN EXTRA SUPPORTER.”

This action was part of multimedia campaign with the campaignline: ““1.3 billion chinese, 10 million belgians, we are going to need all our supporters.” ”

The unexpected visit of Ulla Werbrouck (gold in Atlanta), Gella Vandecaveye (silver in Atlanta), Ingrid Lempereur (bronze Los Angeles) and Dominique Monami (bronze in Sydney) got a lot of media exposure, even making the frontpage of Belgium’s biggest newspaper.

Continue reading Belgian Olympic Committee welcomes newborn suporters →

Radio is the perfect medium for every sports fan. Using your cell phone, iPod or car radio, you can follow all the major sporting events wherever you go. This way, you don’t have to miss anything during the Tour de France or the Olympic Games.

To demonstrate this advantage, Radio 1 built small mobile stands where you can follow all the sports commentary live. The stands will be placed on beaches and shopping streets throughout the summer. The perfect opportunity for men to escape from an afternoon of shopping.

Good is the enemy of great. A basic ‘no-compromise’ philosophy we share with our ‘against mediocrity’ client Nikon Europe. Nikon always exceeds the expectations. That is why a Nikon camera is not just a camera, but a Nikon.

You can view the video below or find a high resolution version on www.nikon-is-different.com under the header ‘cameras’.

[youtube]http://www.youtube.com/v/f2eSdhPY65c[/youtube]

Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.

The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.

Continue reading Gold, Silver & Bronze at the New York Festivals →

At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.

Continue reading Duval Guillaume wins Gold in Cannes →

Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.

Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.

This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.